top of page

AMPLUS Privacy Policy

This Privacy Policy applies to AMPLUS Co., Ltd. and our subsidiaries and affiliates.

This Privacy Policy is designed to inform you that we take your privacy seriously. This Privacy Policy applies to our website, online applications, kiosks, mobile applications, email, telephone inquiries, promotions, warranty registration, newsletter services, surveys, forums, sweepstakes/contest entries, and our information practices and the choices you can make about the way we collect your information from websites hosted by service providers and merchant associates (collectively, the "Services").


By using the Site, Application, or Services, you agree to the terms of this Privacy Policy and the practices described in the Policy, and if you do not agree to this Privacy Policy, please do not use the Site, Application, or Services and do not provide any If you do not agree to this Privacy Policy, please do not use the Site, Application, or Services and do not provide any personal information to us. It is also important to check this Privacy Policy for updates.


What Information We Collect and How We Collect It
When you use our services, we may collect (either by ourselves or through our trusted service providers or business partners) information that can be used to identify you or contact you ("Personal Information"). We collect Personal Information in two ways: 1) by asking you to provide such information, and 2) through automated means that are part of the technology underlying our platform necessary to provide you with our services ("Website Navigational Information").

We may also collect non-personally identifiable information. We may use aggregate information, such as usage data, to improve the user experience on our sites. This data is collected only in the aggregate, but may include or be associated with other user information that you voluntarily submit.

Information You Voluntarily Provide

When we ask you to provide personal information, it typically includes information that identifies, associates, or can reasonably be associated with you or your household. For example, this may include your name, e-mail address, telephone number, zip code, records of products purchased, Internet browsing history, geolocation data, and profiles of your preferences and characteristics inferred from other personal information. We may also collect other information you submit or disclose in connection with the Services, such as product interests, reviews, feedback, warranty registrations, and other similar information.

Website Visitation Information

We may collect information about you and your use of the Services when you use the Services, either directly or through third parties. For example, we may collect various forms of information such as your IP address, the entry and exit points (i.e., referring URLs or domains) of our Services, Service traffic statistics, operating system and browser type (collectively, "Traffic Data").

Traffic Data is generally anonymous information that does not personally identify you, but is useful for marketing purposes or to improve your experience on the Services. However, some Traffic Data may be associated with Personal Information, and we consider all such data to be Personal Information.


In addition, we may store some Personal Information on your computer in the form of "cookies" or similar files to help us maintain and improve the Service. A "cookie" is a small amount of data transferred from a web server to your browser that can only be read by the server that provided it to you. It records your Internet address, session ID, preferences, etc., and serves as an identifier. It cannot be executed as code or send viruses.

Most Internet browsers allow you to erase "cookies" from your computer's hard drive, block all "cookies," or display a warning before a "cookie" is stored. The "Help" section of most browsers' toolbar will tell you how to prevent your browser from accepting new cookies, have your browser notify you when you receive a new cookie, or disable cookies altogether. For more information on these features, please refer to your browser documentation.

We recommend that you leave cookies enabled, as this will allow you to take full advantage of all the features of the Service. If you choose to block cookies, we will not be able to provide you with a personalized experience on the Services.

The Company does not control the use of cookies or the resulting information of third parties and is not responsible for the actions or policies of such third parties. Because we have no control over, or access to, how these third parties use cookies or other tracking technologies, we are not responsible for the privacy practices of these third parties. Please check with each company for their privacy policies.)



In some cases, we may use tracking scripts or "tracers" that recognize unique identifiers from cookies placed on your hard drive by other websites. These are used to measure the success of our own advertising and to better understand your interest in other brands and companies with which AMPLUS partners. For example, we may use tracers to determine whether you have visited a particular web page on which AMPLUS has placed a banner ad. We do not use tracers to collect information about your Internet usage that is unrelated to AMPLUS. We also do not use tracers to identify your personal information, and you remain anonymous unless and until you communicate with Vista Outdoor.


Third Party Partners

We use third-party service providers, such as Internet Service Providers, to help us deliver our services and manage our technology platform. As part of these activities, we may use these third party providers to collect information as described above. We are not responsible for the privacy practices of third parties or the content of linked websites. We encourage you to read the applicable privacy policies and terms of use of such third parties or websites.


We include links or "widgets" to social media platforms such as Facebook, Google Plus, Pinterest, Instagram, and Twitter. These third party features may collect information about your IP address and which pages of our site you are viewing, and they may set cookies for the purposes described in their privacy policies. These features are governed by the privacy policies of the companies that provide them, not this Privacy Policy.


Our website may contain links to other websites, including social media websites hosted by third party providers, but this Privacy Policy only addresses the use and disclosure of your information collected through our website. When you link from our website to an external website, you are leaving our website. We are not responsible for the privacy practices of third parties or the content of linked websites. We encourage you to read the applicable privacy policies and terms and conditions of such parties or websites.

User Generated Content

Any material that you upload or otherwise submit to our pages, such as data, questions, comments, ideas, suggestions, etc. ("Submissions") will be treated as non-confidential and non-proprietary information. Anything you submit or post becomes the property of our site, and our site is free to use and reproduce such Submissions freely and for any purpose. In particular, our site shall be free to use any ideas, artwork, inventions, developments, suggestions or concepts contained in any submission you make to our page for any purpose (including, but not limited to, developing, manufacturing, advertising and marketing products). Such use will be made without compensation to you. By making a submission, you also warrant that you own the material/content submitted and that our use will not infringe upon the rights of any third party or violate any applicable law. We are under no obligation to use any information submitted.


Use of Collected Information

We may use personal information for the following purposes

To send you information about us and our products, including news and promotional materials for all of our affiliated brands and companies.
To better understand your interests in all AMPLUS products.
To collect information from customers and conduct marketing research.
To respond to and confirm orders made on our merchant sites.
To customize our services and display content that may be of interest to you based on your preferences.
To better design our website.
To protect against fraudulent, questionable, or otherwise illegal activities.
To meet our legal, security, processing, and regulatory requirements.
If we use third party service providers, these service providers are only required to use personal information for the same purposes for which we use personal information. Further, these service providers may only use personal information in accordance with our instructions.


Sharing of Personal Information

Except as described in this Privacy Policy, we do not sell, rent, or knowingly disclose personal information (including its contents or your use of the Site) without your consent. In the past 12 months, we have shared, and may share in the future, your personal information without your consent for the purposes described below.

Affiliated Brands and Affiliates

We may share your information with our affiliated brands, parent company, its subsidiaries or related entities or partners ("Affiliated Entities") for market research purposes and to send you advertising and promotional materials, discounts, newsletters, surveys, and product announcements. Except as described in this Privacy Policy, we do not transfer your information outside the AMPLUS organization.


Third Parties

We collect and analyze user information; conduct contests, sweepstakes, and other promotions; submit rebates; process credit cards in connection with orders; deliver packages; send postal mail and e-mail; remove repetitive information from customer lists; analyze data; provide marketing assistance; search results and links (including paid listings and links), and provide customer service. These third parties will use your personal information only for the purposes necessary to perform their functions.


Business Transfers

As we develop our business, we may sell or purchase subsidiaries or business units, either directly or through legal proceedings such as bankruptcy. In such transactions, customer information is typically one of the business assets transferred, but we will continue to follow the obligations set forth in our existing privacy policy.


Legal Obligations

We may share customer personal information in the following situations (i) to comply with legal process or other legal requirements of government authorities; (ii) to protect and defend our rights or property; (iii) to enforce this Privacy Policy; (iv) to protect the interests of other users of this Site or others; or (v) to operate or maintain and repair this Site or to perform operation or maintenance and repair of equipment.


Transborder Transfer of Data

AMPLUS has several affiliated brands and companies that provide services globally. Similarly, we use several service providers located around the world. In order to provide you with services and access to our sites, we may transfer your personal information to jurisdictions outside of your country of residence, including processing personal information in the United States. Because this jurisdiction may not maintain the same level of privacy protection as your place of residence, your use of the Site and Services constitutes your consent to such transfer of your personal information. Even if we make such a transfer, the obligations of this Privacy Policy will continue to apply to your personal information, except where prohibited by local law. Third party service providers are also required to comply with the privacy and security obligations of this policy as described above.


Protection of Personal Information

We want you to have continued confidence in us and our products and services. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place reasonable and appropriate physical, electronic, and managerial procedures to safeguard the information we collect. Unfortunately, no data transmission over the Internet or wireless networks can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that (a) the Internet has security and privacy limitations over which we have no control; (b) we cannot guarantee the security, integrity, or privacy of any information and data exchanged between you and us through our Services; and (c) such information and data may not be viewed or altered by third parties during transmission. (c) such information and data may be viewed or altered by third parties during transmission.


Retention of personal information

We collect personal information through fair and lawful means. We generally retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy. However, some personal information may be retained for longer periods of time due to legal, contractual, or audit requirements.


Submission of Confidential Information

Except for personal information, we do not treat User Generated Content as confidential. You should not use the Services as a means of submitting information that would be considered confidential or proprietary. User Generated Content submissions will be treated as non-confidential and non-proprietary information and will be the sole property of the Company, which owns exclusive rights, including all intellectual property rights, and has the right to use this material for any and all purposes, commercial or otherwise, without acknowledgement or compensation to you.



The Children's Online Privacy Protection Act (COPPA) protects the online privacy and personal information of children under the age of 13. We respect the privacy of children. The Services are not intended for children under the age of 13. We do not intentionally solicit or collect personally identifiable information online from children under the age of 13 without prior verifiable parental consent. Parents may also choose to opt out of the Subject. "Personal Information/Opt-Out" to access, change, or delete any personally identifiable information submitted by their children. We do not share or sell the personal information of minors under the age of 16.


Third Party Links

The Service may contain links to non-Vista Outdoor websites. We are not responsible for the privacy practices or the content of any non-Vista Outdoor Web site. We have no control over the use of such web sites. You should exercise caution when deciding to disclose personal information or user-generated content on these websites.


User Choices Regarding Collection, Use, and Distribution of Personal Information

You may choose not to provide certain types of personal information to us. However, we do automatically collect website browsing information, so if you do not want to disclose such information, please do not browse our site. If you choose not to provide some of the information you voluntarily disclose (as described in the "Information You Voluntarily Provide" section above), your access to some of the Services may be limited (except where prohibited by law).


Text Messages

We may send you text messages that you have consented to receive. Based on your consent, text messages may provide you with information about your order or special offers regarding marketing communications about our products. The messages you receive may originate from an autodialer. You may cancel a text message at any time by texting "STOP. After you send "STOP," we may send you an additional text message to confirm your unsubscribe. You will no longer receive text messages from that number, but you may still receive text messages if you have subscribed to other text lists. After you unsubscribe, you may re-register to receive text messages. If you have questions about your text messages, please type "HELP". Message and data charges may apply. Consent is not required as a condition of purchase.


Terms of Access and Use

Please review the Terms and Conditions of Access and Use for the AMPLUS website.


updates and changes to our privacy policy

We reserve the right to add to, change, update, or modify this Privacy Policy at any time and without notice, and will post such changes, updates, or modifications on the site. Any such changes, updates or modifications will be effective immediately upon posting on the Site. Any updates and modifications to the Terms of Access and Use and Privacy Policy will continue to apply to your use of the Services or the Site if you use the Services or the Site after the changes are posted.


How to Contact Us

If you have other questions or concerns about our Privacy Policy, such as a request to review or update inaccurate personal information or a complaint about noncompliance with our Privacy Policy, please select "Subject. Personal Information/Opt-Out" and contact us.


Rights of Residents of the European Economic Area

The information we collect, process and/or use about you is controlled by AMPLUS in Japan. The site is hosted outside the European Economic Area. The information you provide is transmitted to, stored and processed in Japan. If you are a resident of the European Economic Area, you have the following data protection rights

If you wish to access, correct, update, or delete your personal information, you may do so at any time by selecting the subject line. If you wish to access, correct, update, or delete your personal information, you may do so at any time by selecting the subject line "Personal Information/Opt-out" in your inquiry.
In addition, you may object to the processing of your personal information, request that we restrict the processing of your personal information, or request portability of your personal information. Again, you can exercise these rights by selecting "Subject. Personal Information/Opt-Out".
If we have collected or processed your personal information with your consent, you may withdraw that consent at any time. Withdrawal of your consent does not affect the lawfulness of any processing we have carried out prior to the withdrawal, nor does it affect the processing of your personal information carried out in reliance on a lawful processing reason other than consent. You may withdraw your consent by selecting the subject You may withdraw your consent by selecting "Personal Information/Opt-Out" on the Contact Us page.
You have the right to lodge a complaint with the data protection authorities regarding our collection and use of your personal information. For more information, please contact your local data protection authority. 

bottom of page